This article first appeared as a guest post on the Marketo blog.

If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

Here are 5 emerging mobile marketing trends for you to take advantage of now.

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