Niko Nelissen - blog

Exploring the future of marketing automation, machine learning and big data

Category: Mobile marketing

Make it personal! Using Big Data for Context-Aware Communication on events

One of the biggest challenges that event planners face as a whole today is how to personalize the event experience for delegates. The goal of most events is to provide relevant content to each individual, and to make sure they walk away with one or more key messages. The more relevance you can provide and the more personalized your communication is, the more chances you have of achieving that goal.

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Mobile marketing automation – what is it and why care

You are probably familiar with marketing automation, but do you know what it means to add mobile to the equation, and why some of us – myself included – think it’s such a big deal? With “mobile” I mean of course smartphones and tablets, those precious devices that our customers – always connected consumers – can no longer live without. With mobile as a communication channel, we are able to send context-aware messages at the right place and time.

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What’s hot in Mobile Marketing – 5 Trends to Watch

This article first appeared as a guest post on the Marketo blog.

If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

Here are 5 emerging mobile marketing trends for you to take advantage of now.

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The Mobile App Canvas – a tool to brainstorm around your next mobile app

I’m going to publish a mobile app!

So you’re thinking about publishing a mobile app around your business, your brand or your organization ? That’s great ! In today’s connected world, we use smartphones and tablets in all aspects of our life: we use mobile devices at home, at work, when shopping etc. A mobile app is a unique opportunity to communicate with your audience in a personalized, relevant and interactive manner. And soon, mobile will be the preferred communication channel for your customers, partners, employees, prospects, fans, members or who ever it is that you want to interact with.

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Download The Mobile App Canvas here

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