The Turing Machine: let’s rethink how software works

It was the middle of the second world war, Europe was under siege and while the allied forces were able ...
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How bot-to-bot could soon replace APIs

This article first appeared as guest post on Venturebeat. By now it’s clear that bots will cause a major paradigm ...
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Make it personal! Using Big Data for Context-Aware Communication on events

One of the biggest challenges that event planners face as a whole today is how to personalize the event experience ...
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Mobile marketing automation – what is it and why care

You are probably familiar with marketing automation, but do you know what it means to add mobile to the equation, ...
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What’s hot in Mobile Marketing – 5 Trends to Watch

This article first appeared as a guest post on the Marketo blog. If we haven’t said it enough, the era ...
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Mobile app backend hosting cost calculator

Most mobile apps require a backend infrastructure, e.g. to retrieve data, manage app content or to send push notifications to ...
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How to Design a Mobile Marketing App

This article first appeared as guest post on the Marketo Blog. If you’re thinking about creating a mobile app for ...
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The Mobile App Canvas – a tool to brainstorm around your next mobile app

I’m going to publish a mobile app! So you’re thinking about publishing a mobile app around your business, your brand ...
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How to use an Event App to Capture Leads and Get Some Attendee Love

This article first appeared as a guest post on the Marketo blog. As part of your overall marketing efforts, you’ve ...
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The segment of one

Without any doubt, we are in exciting times when it comes to online marketing. In a few years time, marketing ...
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